Hiroyuki Murase, a fifth generation member of a shibori artisan family, moved to Europe at the age of 20 and studied art to become an artist. In Europe, he recognized the value of this hometown craft and decided to continue the family business, using the traditional shibori craft in a different, modern context to save it from extinction. Hiroyuki's family has a long tradition of shibori work, which is a Japanese manual tie-dyeing technique. Hiroyuki has adopted the traditional techniques and used selected materials such as hand-woven cashmere and alpaca in his work.